Innovative parking solutions’ company Orbility has appointed Jim Short as sales director for the UK, reflecting its commitment to expansion in this strategic market.

Jim Short, based at the company’s UK headquarters in Portsmouth, Hampshire, has an extensive career background in parking operations, having worked closely with both technology providers and operators during the past 11 years.

He will play a pivotal role in developing and delivering Orbility’s sales strategy, as well as maintaining relationships with key accounts and partners, and previously worked for the business under the ACS and Xerox brands, as senior business development manager.

Jim Short, UK sales director said: “I am genuinely excited to be joining former and new colleagues, to help drive the sales and revenue objectives of a global parking technology business.  

“Orbility’s continued commitment to product innovation in parking management systems, dedication to superior customer service and strong desire to expand in the UK market, provides a great opportunity.”

Orbility has completed UK-wide projects for customers as diverse as NHS Trusts, shopping centres, municipalities and airports in recent years, whilst internationally it has implemented park and ride systems, mixed use parking management systems and citywide modernisation of former installations for entertainment venues, and hotels.

Jim Short, has worked closely with local authorities and municipalities across the UK and EMEA to provide both on and off-street parking solutions, continued:

“Having in depth knowledge of both sides of the sector is important. It helps understand how different parking technologies, enforcement models and legislation play a key role in delivering the overall service.

“The days of multiple individual technology contracts with no overlapping functionality are firmly in the past. Successful players will understand the value of integration, simplified revenue reconciliation and data-driven decision making.

“Contactless and frictionless parking experiences which are already at the forefront of clients’ and motorists’ minds, are set to become even more important as people are released from coronavirus lockdowns.”

Denis Brazzolotto, head of sales and marketing at Orbility, added: “Having worked with Jim before, his tenacity and sales drive contributed significantly to UK business success. We look forward to building this crucial market and are delighted to welcome him to our growing team.”